Drew Barrymore Online
Ali   January 25, 2016 Articles, Flower Beauty

Drew spoke with AOL about her beauty line, Flower Beauty and the challenges and rewards of working with her brand.

Drew Barrymore, the award-winning actress, producer, director, author and founder of Flower cosmetics is a force to be reckoned with. Having conquered the film and television industry, the star decided to try her hand in the beauty industry in 2012. Since then, Flower products have rocketed to success, named in Allure’s Best of Beauty Awards and Redbook’s Most Valuable Products. We sat down with her at the Financo CEO Forum on Monday evening to talk all things beauty.

The collection, which is sold exclusively at Walmart, is custom-formulated with the same ingredients used in higher end, luxury makeup. Rather than pay for advertising, all marketing dollars are put into the formula, Barrymore said, which makes the line significantly more affordable and available to a larger demographic of women.

“I’ve always been about an all-ages party, and I really think that goes for economics as well,” the reigning beauty queen said when we sat down with her. “Women deserve to get the same quality makeup at a mass retailer that they do at a department store, and we as a company figured out a way to do that, so that’s our brand promise. And it is really challenging, but it feels really right,” she said.

Instead of paying for print advertisements and commercials, the beauty brand’s sole promotion comes from Barrymore herself and real people who actually love Flower products.

“I have the luxury and ability and privilege of getting to do lots of magazines…which really helps,” the actress said. “And, you know, you can go on shows, but really the social thing for me I find most challenging.”

Social media plays an enormous role in Flower’s marketing strategy. While many companies will buy product endorsements from bloggers and vloggers, Barrymore’s philosophy rests on authentic promotion. “In the social world,” she said, “Authenticity is the name of the game.”

Despite Barrymore’s obvious success as a female leader in the beauty industry, she’s way too modest. “The beauty industry is just like my ego,” she laughed. “It will not allow me to think I’m a leader in anything. It makes me feel like I’ve got to get up every day and work really hard.”

The business is certainly humbling, “but I’m okay with that,” she said. “I like humble pie a lot — I eat it all the time anyway so it’s good. It’s a good business for me.”

The actress and businesswoman’s attitude is inspiring, and has clearly proven rewarding. After a phenomenal year in 2015, the brand has a lot in store for 2016. One of the many new products rolling out in the coming months is a revolutionary lip cream. “It’s like a new innovation in matte,” Barrymore said of the cream, which she was wearing when we chatted. “It’s actually a creamy matte and it is so pigmented and has such amazing staying power that doesn’t fray into the cracks of your lips.”

She was actually wearing two Flower products when we spoke — the foundation and lip cream — and she couldn’t have looked more natural or flawless. There’s no doubt that when it comes to Drew Barrymore, nothing is off limits. A total powerhouse, she possesses business savvy, genuine enthusiasm for her work and a vested interest in bringing great products to as many women as possible. It’s safe to say that here at AOL, we’re big fans of Drew.


Ali   January 19, 2016 Flower Beauty

Walmart helped launch actor Drew Barrymore’s retail career — but now the Hollywood star is getting ready to spread her wings.

The 40-year-old founder and chief executive of Flower Beauty, a five-year old make-up venture whose products are sold exclusively by Walmart, is launching her own e-commerce web site this year and is in talks with retailers abroad about carrying her assortment of products.

“It’s a big opportunity for us to attract new customers,” the actor said during a presentation at the annual Financo CEO forum, where her father-in-law Arie Kopelman, the former president of Chanel Inc., interviewed her.

Barrymore’s line is marketed as luxury quality sold at inexpensive prices. It includes lipstick from $5 to $7 and eye shadow for $10 and foundation for $14, according to Walmart.com.

The eye makeup is the No. 1 brand sold at discount chain.

Barrymore told The Post she is being approached by international retailers “of all types” and that she would like to introduce Flower Beauty in Australia, the UK, China and South America.

“But I won’t hike up my prices,” Barrymore said of her expansion plans. The actress declined to disclose Flower Beauty’s sales, but pointed to the fact that it’s sold in nearly all of Walmart’s 4,000 stores.

“They would drop us like a hot potato if we didn’t deliver,” she added.

The discounter recently renewed its contract, which excludes international rights.

While Barrymore said she is “proud” to work with Walmart, she conceded that “I get this look when I say I’m exclusive to Walmart, and yeah, I get it.”

The daughter of John Barrymore and a mom or two young girls, Drew has dialed back her acting career to focus on motherhood and her business, she said.


Ali   January 19, 2016 Articles, Drew, Wildflower

The actress looks back at her early struggle in Hollywood for stability, safety and a sense of family

Drew Barrymore, 40, has starred in more than 50 films, including “E.T. the Extra-Terrestrial” and “The Wedding Singer.” She is author of “Wildflower” (Dutton), a collection of autobiographical essays. She spoke with Marc Myers.

My childhood lasted four years. Then I went to work. Though my father, grandparents, great-grandparents and great-uncles and great-aunts all had been prominent actors in their day, my parents weren’t in the business when I was born. In fact, they weren’t even together. I started life with little more than my last name.

I grew up with my mother, Jaid, on North Poinsettia Place in West Hollywood, which was pretty rough in the late 1970s. We lived in a modest apartment in a one-story white stucco duplex.

What I remember most are the bougainvillea vines that climbed 25 feet up the wall outside and bloomed beautiful burgundy flowers. Those colorful vines were heartwarming, like a big smile.

In the late ’70s, my mother was an aspiring actress who worked two jobs at nearby comedy and music clubs. Many of my mother’s friends were artists who were pretty wild and eccentric. Those were happy years for me.

My father, John, had been a film and TV actor, but by the time I was born he was living a far wilder, free-spirited life. I know he had his demons, but I loved him. As a child, I thought he was fascinating, interesting and funny. I also never wanted to be heavy about anything that was going on around me. No matter what, I always carried the umbrella of joy, probably as a survival strategy.

The apartment I lived in with my mother had a patch of backyard with a swing set and an avocado tree with willowy branches. The yard was a place of solace, and I loved that the tree was always there with food ready to eat.

When my mother went to work, a young girl would come over and baby-sit me. If my mother didn’t return in time, the girl would drop me off at friends’ houses. I was never left alone, but I was lonely.

Kids don’t really like things changing all the time. For me, everything was oceanic and passing through, and nothing was grounded. I wasn’t negative or dark. I just didn’t feel emotionally safe. I developed a deep appreciation for friends and the need to stick together.

My mother began taking me on auditions for TV ads when I was 3. Then came films starting at age 5. I remember working so hard to impress the adults evaluating me. Doing well and impressing adults led to jobs that provided consistency, safety and stability. I knew where I’d be going each day, I knew what was expected of me, and I saw the same people on the set. The actors and directors became like a second family.

After the success of “E.T.” in 1982, my career took off. My mother quit her jobs to manage my career and bought us a house in nearby Sherman Oaks, which uprooted me. I didn’t want to leave our West Hollywood apartment and the people next door.

Over the next few years my mother and I had a challenging relationship. When I was 14, it became clear we had to part ways, and fortunately my mother was in full support of me. I moved into my own apartment in L.A.’s Park La Brea area. The owner didn’t care how old I was.

My work in the movies forced me to grow up fast, so living alone at that age wasn’t a challenge. I felt much older than 14. I learned to take care of myself, hold down a job and even do the laundry.

I read every classic novel I could get my hands on—plus the thesaurus and dictionary. Eventually, I began to act again and later to produce and direct, once again surrounding myself with a creative family.

Today, I live in West Hollywood with my husband, Will, and our two daughters, Olive and Frankie. Our three-bedroom house has lots of burgundy bougainvillea and light, and it feels like France.

We live near the apartment my mother and I shared in the ’70s, so I often drive by. I have this nagging desire to knock on the door with hopes the people will let me in for a look around.

But if they did, I really don’t know what I’d be looking for or what I’d learn about myself. I suppose there’s part of me that’s still seeking the rest of my childhood.


Ali   December 17, 2015 Articles, Wildflower

In her memoir Wildflower, Barrymore reveals what it’s really been like living in the public eye your whole life.

In her new memoir Wildflower, Drew Barrymore opens up about her (truly) incredible journey—from child star to young woman in the spotlight to busy entrepreneur. Here, 10 things we learned from her fascinating book.

1. Barrymore’s ultimate role model used to be Pippi Longstocking.

Although she had posters of Blondie, Superman, and KISS on her walls as a kid, her true idol was Pippi Longstocking. “Every day in Pippi’s world was a chance to go down the Nile or fight pirates,” she writes. “She made you feel like there was nothing you couldn’t do if you put your mind to it.”

2. She scattered her dog’s ashes at Ghandi’s house in India.

Barrymore got her dog Flossy when she was 19 years old. She took Flossy and her other dog, Templeton, everywhere with her: movie sets, offices, road trips. So, when Flossy died, it hit her hard. “I took Flossy to India and gave her a proper and fitting send-off,” she writes. “The first place I spread some of her ashes was at Ghandhi’s house in New Delhi. Then I took her to a Buddhist monastery way up in the Himalayas. And third, I put the rest in the Ganges River off a quiet path in the countryside. I thanked her over and over for her companionship.”

3. Cameron Diaz is her daughter Frankie’s godmother.

Barrymore is still really tight with her Charlie’s Angels costar. She was one of Diaz’s bridesmaids and made Diaz her second daughter’s godmother.

4. She’s a daredevil.

Diaz and Barrymore have been on amazing adventures together, including training kung fu for Charlie’s Angels, scuba diving with sharks, and even sky diving.

5. Her scream broke the tape when she was auditioning for E.T.

When she was auditioning for E.T., which was originally called A Boy’s Life, in 1982, Steven Spielberg asked her to prove she had the vocal chops for the flick. “I screamed so loud that I broke the device and the tape stopped,” she writes. The audition scored her the life-changing role.

6. She gave Princess Diana an E.T. doll.

E.T. was such a massive international hit that Barrymore traveled all over the world to promote it. “All of a sudden, I was a girl with a stamped passport to my life’s wildest adventures,” she writes. “I was in Germany. Norway. Paris. England. I met Princess Diana and got to present her an E.T. doll.”

7. Flashing David Letterman was a huge turning point for her.

During her “self-discovery” period, Barrymore flashed late-night host Letterman while making an appearance on his show. At the time, it felt like a fun thing to do for laughs, but when she watched the tape later, something clicked. “As I watched myself and my friends laughing from an objective perspective, I realized right then and there that this was the end of an era for me,” she writes. “And so I started my journey into no sex scenes in movies, modesty clauses in my contracts, and a total lack of nudity in any public forum from there on out.”

8. She wants to be buried under an avocado tree.

When she was growing up in West Hollywood, Barrymore spent her afternoons playing under an avocado tree. “To say that I ate 10 avocados a day off that tree was no exaggeration,” she writes. “In fact the significance of the avocado tree is still as strong as can be for me. I even have it in my will that I want to be buried under one, or have some of my ashes put there.”

9. She just knew she was supposed to work with Adam Sandler.

So she followed her instinct and, when she was in her early 20s, she “begged, borrowed and stole to get him to sit down with me” at a coffee shop to see if they could come up with a comedy tailor-made for the two of them. That’s how The Wedding Singer was born. “I wanted us to be like an old-fashioned movie couple. He was my cinematic soulmate.”

10. She’s *very* protective of her plants.

After filming E.T., Barrymore has a traumatic memory of her mom calling in a gardener without warning her. “Someone had cut down the bougainvillea bush. I started to cry. This was beauty. This was nature,” she writes. “We had lived here for seven years and no one had pruned or manicured anything and everything was fine! … I felt like everything was crashing down around me.” Now she has a gardener who must consult with her before every snip.

You can buy Drew Barrymore’s book Wildflower on Amazon.


Ali   December 11, 2015 Family

Looks like Drew Barrymore and her daughters have officially embraced the spirit of the season.

With the holidays right around the corner, the actress and Wildflower author, 40, has created a personalized holiday card this year via Shutterfly – and PEOPLE has the exclusive first look.

The festive card captures Barrymore’s free-spirited nature and devotion to daughters Olive, 3, and Frankie, 1. In one photo she is seen handing Olive a bouquet of wildflowers, while in the other she lies in the grass and laughs with Frankie.

The Miss You Already star keeps her look natural in the images, wearing a cream dress with little makeup and letting her long hair hang loose around her face.

To keep with the theme, the word “Joy” is spelled out with twigs and holly leaves, along with a small banner to mark the year.

In the far right corner, the card reads “Happy Holidays” and the actress simply signs it “love Drew.”

Along with her holiday cards, Barrymore also curated her own collection of personalized holiday gifts with Shutterfly. From ornaments to pillows and candles, the actress has selected her favorite items to give to those who matter most.


Ali   December 11, 2015 Articles, Family

Drew shares with InStyle what she is giving her girls for the holidays!

We’re sure Drew Barrymore knows exactly how to ring in the holidays with panache, but that doesn’t mean the actress, author, and mother of two celebrates the season with nonstop glitz and glamour. In fact, as she revealed Thursday night inside ACRIA’s 20th anniversary holiday dinner in New York, her family’s traditions are quite rudimentary.

“We open presents with all the kids, the cousins,” she told reporters at the event, which raised money for the HIV and AIDS research and education foundation through a silent auction.

“We go where it’s cold. It’s a big long family tradition, so everybody’s skiing. I’m not,” said actress—who is a parent to two daughters, Olive, 3, and Frankie, 1, along with husband Will Kopelman. “Actually, I’m hoping Uncle Harry will teach Olive this year. We [Barrymore and her sister-in-law Jill Kargman] are doing Zumba while everyone else is skiing.”

As for finding the right holiday gifts for the kids this year, the Flower Beauty founder is not stressed. So what items from their wish lists can the toddlers expect to receive? “They just want princess dresses,” Barrymore told InStyle. “I just got Olive a cash register for Hanukkah. And Frankie, a doctor’s kit. So I don’t know what they’re getting for Christmas yet. I really leave it till the last minute.”

Ali   December 11, 2015 Articles

One of the things I love the most about Drew is how she is passionate about life but also honest and open and realistic while being a dreamer. This interview with Forbes shows this side of her!

Drew Barrymore is at peace with the fact that women can’t “have it all—at least not in the same moment.” That’s a statement with the potential to ruffle some feathers. “I get in trouble for saying you have to make choices and therefore you may not get to do everything you want,” she says. Barrymore’s not suggesting that women can’t achieve both their career and personal ambitions—in fact, that’s exactly what she’s done since she was a teenager—she’s just a realist about the fact that life can get chaotic and complicated.

“I never hit the pillow thinking, ‘Yup, did it all today,’” says Barrymore. “I’m like, ‘Oh, phew! I think people at work don’t hate me today and my kids are feeling like Mom was there and this is good’…. It’s a hot mess and I need to make the best of it that’s possible!”

Barrymore does seem to be doing it all though with her impressive list of job titles. Mother. (She has two daughters, Olive and Frankie.) Entertainment mogul. (She was cast in her first film at 5-years-old, and has been a household name to Americans for decades thanks to her work as an actress, director, and producer.) Entrepreneur. (She founded the company Flower Beauty, an affordable line of cosmetics, as well as a production company called Flower Films, and she’s a partner in Barrymore Wines.) Barrymore recently added author to that list with the release of Wildflower, a collection of humorous and thoughtful first-person essays that recount a life in the public eye that’s been anything but ordinary.

But it’s in navigating the intense, often-competing demands of work and family that Barrymore’s life now resembles one that many women can relate to. Bouncing between the must-do’s at work and making sure she’s spending quality time with her daughters, Barrymore faces a daily routine that’s more of a triage situation than a balancing act—which doesn’t leave time for much else. “There’s your marriage. There are your friendships. There’s, God forbid, yourself for a minute. If I go do something for myself, even a workout, I feel so guilty,” Barrymore admits. “I don’t know what the answers are. In my life, I never feel like, ‘I’m doing it all, having it, feeling good about it. ’”

Barrymore has a unique and powerful perspective on the idea of balance, which she candidly discussed with me in a recent conversation about her new book, her entrepreneurial pursuits, and what’s it’s like to be an actress over the age of 40 in Hollywood.

Do What You Love

For Barrymore, pursuing a profession that you’re passionate about makes the tough parts—long hours, travel, whatever it is—feel like challenges to overcome instead of insurmountable roadblocks. “You should do what you love because you’ll want to do it. And you’ll want to do the work. It’s such a blessing in this world to do anything that you care about,” she says.

Her passions are storytelling and the process of creation. “I love words so much. And I love description,” says Barrymore, reflecting on writing her new book Wildflower. “To try to paint the picture of scenes and the rooms and the people was really fun for me because I love the art of how you color something with words.” Her other professional pursuits are equally stimulating. She calls the beauty company “storytelling to women.” And the wine business? “The wine is just ‘I like to drink wine,’” she laughs. “I think it works best when it’s business and pleasure all mixed into one.”

Getting Older Means Getting Better

Today, youth and beauty are celebrated almost obsessively­—perhaps nowhere more so than in Hollywood. But Barrymore’s take on age is refreshingly down-to-earth. “Every woman gets older if they’re lucky. It all ends and begins in diapers, if you’re lucky,” says to 40 year-old actress.

“So enjoy those wrinkles, embrace them.” She says she wouldn’t want to go back to being 17-years-old for anything. “I hope that I look like the most wrinkled saddle bag you’ve ever seen on planet Earth. And I’m just sitting there with my braids and my wisdom, drinking my wine and watching my grandkids. I hope that’s where my life ends up.”

Go With Your Gut

The 1996 horror film Scream opens with a chilling scene where Barrymore’s character dies. It was her idea to play the part—even though the role was too small for an actress of her caliber and reputation. Still, she knew in her gut that that if she played that character “it would feel like bets are off and it’d be even scarier.” She was right. “I just remember daring to make that phone call and share a gut instinct and an idea. And then we ended up going that way with it,” she remembers. “And I think that gave me confidence moving forward to share ideas and take risks. That one film call was pivotal to me. [It taught me to] dare to have a weird idea.”

Find Words To Live By

A conversation with Barrymore is peppered with life lessons and she has a few of her own mantras that inspire her every day. Number one: “The work is going to say things much louder than words do. Actions, not words, always. Don’t talk about anything until you do it.” “That’s always calmed me,” says Barrymore. “ I think, especially in this day and age, the quieter you are the louder you can be. Confidence is quiet and insecurity is loud.”

Another guiding mantra of hers comes from Abraham Lincoln: “When I do good, I feel good. When I do bad, I feel bad. That is my religion.” Barrymore says, “Yes, that’s it. Check please!”

Ali   December 11, 2015 Articles, Flower Beauty

Drew was featured in today’s issue of WWD.

The setting is the Surrey Hotel’s posh Presidential Suite in the heart of Manhattan’s Upper East Side, but when Drew Barrymore comes bursting through the door, her glamsquad in tow, there’s nothing stuffy about her. Wearing jeans, a sweater and brown suede Ugg boots, she briskly directs her team where to set up, changes into something more suitable for photography and gets down to business.

That Barrymore is as focused as she is famous is no surprise. This is a woman who gets things done. In the last year alone, she’s starred in a movie, produced another, written a book (her third), all while overseeing her growing business concerns, including Flower Beauty and the launch of Flower Eyewear, and being a very present—and passionate—mother to her two young daughters.

Barrymore frequently talks about the flexibility afforded by running a business versus the time drain presented by movie production, but she does see some similarities between the two. “Color cosmetics is tough. It’s like movies in that you put in so many weeks, months and years of work for something that can feel short-lived and then it’s right back to work,” she says, snapping her fingers. “But I’m OK with that. I like the do-the-work aspect.” Barrymore’s hands-on approach seems to be paying off: Industry sources indicate Flower’s sales continue to blossom at Wal-Mart, and as the company gears up for 2016, plans call for the launch of e-commerce and international expansion.

Flower Beauty has been in stores for more than three years. How do you describe the growth?

It’s really good roots for the tree we want to grow, which will include multiple branches. The branches change with interests as I evolve as a person. There are branches, like hair or accessories, which seem like natural progressions and I have opened my mind up to things I had no idea I would be opening my mind up to when I started Flower Beauty.

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