Drew Barrymore Online
Ali   April 10, 2013 Articles, Flower Beauty

Drew did an interview in the last few months where she talked about Flower Beauty, being a mother to Olive and more. Thought it was a good read and wanted to share!

This week Drew Barrymore added one more line to her already impressive resume. The actress, producer, wife, and new mom of four-month-old Olive launched her beauty line, Flower, exclusively at Wal-Mart this week.

But just because Flower sells at Wal-Mart prices–all 181 SKUs (stock keeping units) are priced under $15–doesn’t mean Barrymore’s skimped on quality.

Flower is being billed as the “first and only color cosmetics line that can actually deliver on the promise of ‘luxury at mass.’” Unlike other cosmetic brands that spend a good chunk of money on advertising, Flower plans to spend zero. That’s right, zip. Instead, the brand has put that money into perfecting and refining its formulas and packaging.

And, as I tested out the products at last night’s launch event, I can say the proof is in the pudding. A simple eyeshadow compact, for example, from a typical mass makeup brand may contain only up to two to three components: A plastic top and bottom, with a hinge flip that costs pennies to make. Flower’s eyeshadow quad contains up to seven packaging components, including a rose gold base ring, lid with an emblazoned logo clasp, and separate gilded wells for each eyeshadow color.

Barrymore and Maesa, the beauty design and manufacturing firm she co-owns Flower with, have been very busy and you can see that this was a thoughtfully planned, and well-calculated line. I mean, you don’t launch in 1,509 Wal-Mart stores with a half-baked product range.

We sat down with Barrymore last night to learn a little more about how her four-month old daughter inspired her to create what she hopes to be a lasting, legacy beauty brand.

Fashionista.com: Is it hard to balance working and having a family?
You try to remember to do date night and keep it sexy and fun. It’s sweatpants and scrunchies everyday. I need an excuse to pull it together for my man. I’m like, “Oh, we’re going out?” Just give me five minutes. That’s all it takes. I don’t have more than five minutes.

What’s your favorite product to grab when you’re ready to go out?
We really labored over every single product, [all] 181 SKUs. We thought about it, formulated, packaged, fought for it with blood, sweat, tears, edited, and created. But I will pick one for you. I’m going to go with the Sheer Up Lip Tint crayon. It’s so good for daytime. But if I want to pick my eyes up at nighttime, it works well with a smoky eye. I like that versatility. Who has time to change it up?

Do you like doing your own makeup?
I do it every day. I love it. My best friends in life, most of them are the best makeup artists in the world. But they don’t do my makeup, I have just learned a lot of stuff from them. I’m talking over 20 years. I’ve always been unafraid of being playful. I see what they’re doing in fashion and the runway and it makes me feel better about being bold. While I may look like a freak at a concert, they’re making it look cool on the runway.

I wanted to create a line that is for everyone. We love insane color play. We love neutrals. We’re thinking about how to balance the two. As women, we’re not expressive every day of our lives. We really just want to do a few little things that make us feel our best so we can do other things.

Is there a ‘90s inspiration to the line?
There’s a ’90s inspiration in my makeup tonight [Ed’s Note: Drew was wearing the very 90’s combo of Black Rose and Toffee Lip Liner] but not the line. I like that I can pull from the line and do a bright coral lip and a pale eye. Or I can do a smoky eye and a pale lip.

Do you think that [your daughter] would aspire to work for the line?
Whatever she does in life, I will celebrate as long as it doesn’t hurt another person. I want to teach her to care and do her own research. One thing I love about makeup is legacy. I love what I learned at CoverGirl. I got a college degree, I wanted to use it. I would teach her to understand what byTerry did with Touche d’éclat. I would show her the Benefit girls who did a liquid blush back in the day in San Francisco and built their empire. [Ed’s Note: Color us impressed that Drew really knows her beauty.] I would want her to know that whatever you are doing, be passionate and be very studied about it. If you really care about it, know as much as you can about it. Who knows, she may have no interest in it.


Ali   April 10, 2013 E.T., Images

One of my favorite films that Drew has done is of course E.T. Love how cute Drew was as Gertie! Plus there are some adorable pics of Drew with director Steven Spielberg!


Gallery Links:
Drew Barrymore Online > CAREER > Films > 1982 | E.T. the Extra-Terrestrial


Ali   April 9, 2013 News

On Thursday NBC announced that Jimmy Fallon will be replacing Jay Leno as the host of the Tonight Show next spring. E!Online caught up with Drew at the FABB Conference and talked to about it.

Count Drew Barrymore among those who thinks Jimmy Fallon is the perfect choice to take over The Tonight Show next year.

The actress exclusively told E! News today at Lucky magazine’s FABB Conference in L.A. that she sent her Fever Pitch costar flowers this morning along with “the most loving card in the world” after the official announcement was made that he would be replacing Jay Leno next year.

“He has remained always classy through whatever goes on in late night,” Barrymore said of Fallon, who also happens to be married to her producing partner, Nancy Juvonen.

Further explaining why he totally deserves the earlier time slot, Barrymore raved about how her friend “has been so quintessentially authentic to himself” throughout his run as host of Late Night With Jimmy Fallon.

“And I think he has been so innovative with making viral videos, having people come on and play games. It’s fun for the guest and it’s fun to watch,” she added. “He’s really done it on his own terms and done it brilliantly. So I was like, ‘Yeah, I knew that was going to happen.'”

“I’m just so happy,” she added. “And I’m so glad that everyone’s so happy for him.”

to watch the video go here.


Ali   April 9, 2013 Images, Photoshoots

I have added some new outtakes from a photo shoot that Drew did earlier this year when she appeared on the cover of Harpers Bazaar.

Gallery Links:
Drew Barrymore Online > PHOTOSHOOTS > Outtakes > 2013 > 002


Ali   April 8, 2013 Ever After, Films, Images

I have added 20 stills to the gallery from one of my favorite Drew films … Ever After! LOVE this film!


Gallery Links:
Drew Barrymore Online > Ever After: A Cinderella Story > Production Stills


Ali   April 8, 2013 Images, Photoshoots

The gallery has so much work that still needs to be done and so I am daily working on adding new things. Today I have added 26 photo shoots that Drew has done from 2008 until current to the gallery! She looks so stunning in them all!

Gallery Links:
Drew Barrymore Online > PHOTOSHOOTS > Outtakes


Ali   April 7, 2013 Articles

Drew talked to Zagat.com at Pebble Beach Food & Wine Grand Tasting yesterday. She talks about her wine, favorite places to eat and more!

Towards the end of Saturday’s Grand Tasting at Pebble Beach Food & Wine, Drew Barrymore – actress, new mom and vinter – sat perched on the heavily guarded VIP stage while chefs cooked and clamored around her. By that point the place was practically sweltering, a combination of a warm afternoon, the grills and burners all working overtime and the crowd (it was a sold-out affair). To stay cool, she kept a glass of her Barrymore Pinot Grigio stocked with ice cubes. We asked if that was the preferred way to drink it. “In this hot tent it is,” she quickly noted.

Barrymore was at PBFW because of her wines, but also because she’s a huge foodie and fan of chefs, especially those she watches on cooking shows. In fact, she was a little bummed to see Brooke Williamson cooking a few feet away, only because she assumed that meant Williamson won Top Chef Seattle (she hasn’t seen the last episode yet…shhh…don’t tell her). Here’s what else the charmer – yes, she’s as nice as you think she is – had to say about her favorite chefs, restaurants, food cities and, yes, even little red restaurant guidebooks.

Zagat: Someone just told us that you keep all of your old Zagat guides.
Drew Barrymore: I do. I have a gigantic collection. I don’t know why I hold on to them I’m sure they don’t apply any more because restaurants have come and gone. But I love them.

Are any restaurants that you’ve loved that have gone?
Trader Vic’s. Not for the food, I don’t think I ever ate there, but definitely for the cocktails. Or just the environment. Or, I don’t know, whether it’s Perino’s, the Brown Derby, or Chasen’s, I love the old Hollywood places. Or, you know, Imperial Gardens. It’s now a Pink Taco.

Did you go to those places with your family?
I went there for functions, as a working kid. But I understood the cool part of those places. I got it.

What’s your favorite restaurant in LA right now?
I don’t really eat at fancy places, you know. I like, like Jitlada. Little Thai restaurants in a strip mall. They’re the best.

Continue Reading


Ali   April 7, 2013 Articles, Flower Beauty

E!Online did this great article where Drew talks about her new cosmetics line “Flowers Beauty” I love her philosophy about the line and wanting all women to be able to afford it!

L.A.’s chic SLS Hotel proved to be the most stylish space in town yesterday as herds of fashion and beauty bloggers from all over the country crowded into the space for Lucky magazine’s Fashion and Beauty Blog Conference.

While Kelly Osbourne and designer Betsey Johnson each offered a brilliant, candid energy to the crowd during their speeches on stage, Drew Barrymore truly brought down the house and caused quite a stir thanks to her mega star power and brand new cosmetics line, Flower Beauty.

The actress, who typically keeps a relatively low profile, opened up to the crowd about life as a new mom and an entrepreneur and, quite possibly, even learned a thing or two about building a brand in an industry with an outspoken (and very attentive!) audience.

“I’ve worked with the makeup world my whole life. I’ve saved every piece of makeup along the way and fell in love with the creativity of the whole process,” the actress, who developed her affordable cosmetics line while pregnant, told us. “I wanted to give women department store quality at a mass retailer price. Women deserve that!”

Barrymore’s charming Flower Beauty line (which currently includes 181 different products) already stocks a number of her latest must-haves (the Petal Kiss lipstick and Skincognito concealer, for starters), but she explains that many elements are still a work in progress.

“Sure, I’ve been a nutcase over the years experimenting with my style, but I didn’t want to launch out the gate with crazy colors. I wanted the brand to be one that women can rely on first; but life is too short not to be bold, so those colors will come,” she assured her fans.

And while Drew’s adorable appeal was undeniable, several outspoken attendees called the actress out on being inaccessible in every way—a huge turn-off to social media-addicted bloggers.

“Before this endeavor, I was incredibly private. The last thing I wanted was to have transparency with people,” she admitted. “But on a business level, the time is now. It’s where everything is going, so let’s get it on!” she cheered.
Moments later, after a bit of prodding from the crowd, she spontaneously agreed to developing an interactive page on her Flower Beauty site for fans to reach out to her ASAP with their comments and suggestions.
How’s that for impressive progress?

And lastly, the forever young flower child won us all over with her warm and fuzzy tokens of wisdom to close out the conference. “Happiness is the best makeup any woman can wear. It’s all about the inside…that’s where the poison or the sunshine lays.”