Drew Barrymore Online
Ali   September 29, 2016 Articles, Flower Beauty

Drew Barrymore is no doubt best-known for her huge Hollywood roles in blockbuster titles — “E.T,” “Charlie’s Angels,” “Never Been Kissed,” and “Donnie Darko” — and while she still plays a major role in the movie and TV industry through her production company Flower Films, a big focus of her life now is situated at the helm of her cosmetics business.

Barrymore founded Flower Cosmetics in 2013, which offers an affordable cosmetics line, sold exclusively at Walmart.

The cosmetics industry has many established players and the sector is extremely competitive; something Barrymore clearly knew a thing or two about when she launched Flower — her ex-husband’s father, Arie Kopelman, is the CEO of Chanel.

Speaking to Business Insider at Advertising Week New York on Wednesday, Barrymore explained the three reasons why she made the leap.

“It was getting my sort of college degree in being a co-creative director for Cover Girl for eight years, being part of the campaigns, and concepts, and marketing, and photography,” she said. “Working with [makeup artist] Pat McGrath and trying to drive the brand into something I felt like could best serve, as well as the women we were trying to reach gave me so much education that it felt like a waste not to do something with it.”

Barrymore then joked: “I’ve also been in a makeup chair since I was 6-years-old and had the fortune of working with the icons of the beauty industry, so learning, being in love with products, pigments, brands, companies, and just being a constant student of makeup.”

She described the third reason as a “hybrid” of the love of makeup and the advertising of it.

“I think there’s such a crucial necessity for positive messaging so that women feel empowered and are not making themselves up to be something else,” she said. “It’s always about being the best you. Who you are inside and your joy levels and a smile is better than any lipstick. It’s sort of anti-makeup messaging, but I think it’s more human-messaging and the rest will fall into place.”

What most surprised Barrymore about running a cosmetics line was the “level of time-consuming anxiety” that comes with constantly attempting to track down the latest innovations.

Barrymore said: “That’s really what the beauty game is all about. It’s about constant new-to-market products. So traveling to labs and creating 30 to 50 new products every single year is so much more all encompassing and consuming than I would have assumed.”

“When we launched, we launched with 180 products and that felt like an undertaking. But every year there are 30 to 50 [new products]. Chasing innovations and being competitive with the labs is one of the most challenging and exhausting [aspects] but when you win a victory, you feel like you want to throw a party. You got that formula? This is a good day,” Barrymore added.

The Flower brand has since expanded into other verticals including eyewear and a recently announced home line. We asked where she might take it next.

“[The idea is] to build the branches of your tree from a nucleus. The nucleus is color cosmetics with Flower: Fragrance, brushes, bags, eyewear — things that naturally evolve and don’t feel like they are greedy and all over the place,” Barrymore said.

“With the [home] line comes the love of home, and design, and lifestyle — those are natural branches to that tree. Slow and steady wins the race and being on point with what you’re trying to do, rather than just throwing it out there and seeing what sticks,” she said.

As far as marketing is concerned, Barrymore remarked that there has never been more content available from beauty bloggers and companies offering makeup “how-tos.”

“If anything, it’s overloaded. Where do I begin to go down the rabbit hole of people showing their knowledge, application, love, passion, their latest thing? It’s all being shared out there and that’s fun to see major companies that used to just rely on TV and print accessing these women bloggers out there and wanting them to talk about their products because it’s a more human channel,” Barrymore said.

As for herself, Barrymore says Instagram is her online channel of choice. The actress, producer, and entrepreneur has more than 5.3 million followers and regularly shares updates about her businesses.

“Instagram: that’s my platform. I need one and one only. I’ve never done Snapchat, never done Twitter. Facebook is important but I’m personally invested in Instagram — that’s my channel,” she said.

Barrymore participated in an Advertising Week New York panel on Tuesday afternoon with her ex-husband Will Kopelman’s father Arie Kopelman, who is the CEO of Chanel, and her ex-husband’s brother-in-law, ad tech company Kargo’s founder and CEO Harry Kargman.

(Source)


Ali   September 12, 2016 Images, Mad Love

In 1995 Drew starred opposite of Chris O’Donnell in the film Mad Love. I have added some stills to the gallery from this film.

Gallery Links:
Drew Barrymore Online > Films > 1995 | Mad Love


Ali   September 12, 2016 Drew Barrymore Home Decor

People did a feature on Drew’s new home line.

At Drew Barrymore’s house, it’s all about ease.

“I’m happiest when my home is filled with family and friends. And I want it to be comfortable and inviting for them,” she tells PEOPLE. “There’s nothing more awkward then walking into someone’s house, looking around and not being sure where it’s safe to sit.”

So it should come as no surprise that when decor-lover Drew thought about designing some accent pieces of her own, she went for a style that is breezy, beautiful and far from stuck-up. PEOPLE can exclusively announce that the actress is debuting Drew Barrymore’s Home Decor Collection with personalization site Shutterfly today. The collection, which includes an array of bedding, artwork, paperweights, pillows, shower curtains and more is filled with gorgeous pieces that embody Drew’s boho outlook.

This new venture is far from the actress’s first foray into design. It joins a roster of product lines including Flower Beauty, Flower Eyewear and Barrymore Wines. “I’m so lucky that I get to work in such a wide-array of design arenas every day,” Barrymore says. “It’s so energizing.”

While the design process was a team effort — “Like I always say, you can never do anything in life alone” — there were a few doses of inspiration that Barrymore took directly from her own home, including hints of gold, geometric patterns and soft shades.

“I found this piece of fabric at the Rose Bowl that really inspired me, and ultimately, ended up setting the entire tone for my room,” she says. “You can really see this in the bedding collection — I was able to take that original inspiration pattern and tweak the colors, lines and shapes to design something that is hopefully attractive and fun.”

When it comes to decorating her own spaces, Barrymore’s mantra might just be patience makes perfect.

“You have to buy and decorate from different places over time, which takes patience,” she says. “But it’s so worth it when you eventually walk through a room, and the time that it took to create it disappears, and you have that Oprah ‘aha’ moment, and it has all come together.”

Barrymore might be a master of design now, but like any of us, she’s embraced a few trends that have passed their prime — including one ‘70s flashback the actress is trying to resurface.

“Shag carpet,” she says. “But the funny thing is I’m desperately trying to find a room in my house that I can bring it back!”


Ali   August 18, 2016 Events, Site

After five months we are finally back from hiatus! We have a new host and now the gallery is up to date with Drew’s events from the past few months!

Also go show some love to my friend Claudia (who was a HUGE help in moving the site) at her site on Mary McDonnell!

Gallery Links:
Drew Barrymore Online > 2016


Ali   March 20, 2016 Santa Clarita Diet, Television

Variety shares that Drew has joined a new Netflix series.

Netflix has greenlit a comedy series with stars Drew Barrymore and Timothy Olyphant, Variety has learned. Titled “Santa Clarita Diet,” the single-cam project hails from creator Victor Fresco.

“Santa Clarita Diet” follows Joel (Olyphant) and Sheila (Barrymore), a married couple who are real estate agents leading vaguely discontented lives in the L.A. suburb of Santa Clarita, until Sheila goes through a dramatic change sending both their lives down a road of death and destruction — but in a good way.

“The genius of casting Timothy and Drew, combined with my comedic … oh wait, that’s Cindy’s quote. I agree with what Cindy is about to say,” Fresco said in a statement — showing off his comedy chops.

Netflix’s Cindy Holland said, “The genius casting of Timothy and Drew combined with Victor’s unique comedic sensibility will delight, and definitely surprise, our members around the world.”

Fresco will serve as showrunner, writer and exec producer, along with Barrymore and Olyphant who will pull double duty, also exec producing. Kapital Entertainment and Kapital-based KatCo are both behind the Netflix production with Aaron Kaplan and Tracy Katsky both exec producing. Barrymore will produce by way of her Flower Films shingle with the company’s Chris Miller and Ember Truesdell also set as EPs and Nancy Juvonen as a producer.

Olyphant most recently came off of FX’s critically acclaimed series “Justified.” For Barrymore, the project marks her first regular series role.

“Santa Clarita Diet” is slated to launch in 2017 on Netflix.


Ali   March 18, 2016 Articles, Interviews, Magazines

Drew Barrymore runs a whole lot more than a stellar career in Hollywood. She’s at the helm of a burgeoning beauty empire, a production company, a wine business, and a bestselling memoir. Welcome to her next act.

Drew and I both like to say we won the sister-in-law jackpot. From the night my brother, Willie Kopelman, introduced us at a quiet dinner in Santa Monica, California, in 2011, we were add-water-N-stir insta-pals. Our wine-fueled cackles have taken us late into the night, and we’ve made breakfast for our kids with eye bags at 6 a.m. And at any time in between hours of coffee and cocktails, she is a pure joy—no prima-donna horsesh*t, no entourages, no vanity.

With last fall’s memoir, Wildflower, Barrymore has cemented herself as not just an award-winning actress, but also an accomplished writer. Not to mention entrepreneur: Her production company, Flower Films, has made more than $1 billion at the box office and released the recent How to Be Single; her makeup and eyewear line, Flower, is launching an e-commerce site this year and may expand abroad; and sommeliers across the country have added Barrymore Wines to their lists. We plopped on her bedroom carpet while our kids watched The Little Mermaid downstairs, and got to it.

On fame and celebrity friendship: “I’ve never felt comfortable with this, sort of, camaraderie of famous people. I’ve known Poo Poo [Cameron Diaz] since I was 14 years old. We just happened to know each other before her career started, and I was working in a coffeehouse trying to refigure out my life. So in a weird way, it doesn’t even count with us.”

On making an effort: “I went to parent’s night, and I wore some lipstick and concealer, and I thought the people at school looked at me kind of differently. I normally come with acne, and Ugg boots, and I thought they were like, ‘Oh that’s nice, she made a little bit of an effort.'”

On trying to do it all: “I really had to tell myself, You can do everything, but you will have to do them at different moments. And you can do a lot in the same moment, but you can’t do everything in the same moment. It was a good lesson that you will just have to prioritize and put some things over here for a little while.”

On being self-taught: “It was prompted a little bit by a fear of I don’t want to end up being 25 and not having ever educated myself in any way.”

On self-promotion: “I try really hard to keep my Instagram personal and sweet, and use it in a way to engage with people so that I can talk about work stuff, but [self promotion] is so not who I am.”

Read the full interview and see more pics in the April issue of Marie Claire, on newsstands March 22.


Ali   March 2, 2016 Articles

Closer Weekly shares an article on Drew talking about being in her 40s!

Drew Barrymore doesn’t just feel wiser now that she’s older — she feels “better, calmer and smarter,” too!

In a new interview, the actress — who turned 41 on Feb. 22 — gushed about entering her 40s. “You just get better, calmer, smarter, wiser and also with the life span now, 40 is the new 30, 50 is the new 40,” Drew said.

“You have to really work hard at like being someone who has inner peace and real educated about your own life decisions. And that just takes time,” she continued.

The mom-of-two additionally confessed she loves how her personal style has changed as she’s gotten older. “I’m not a skin-tight girl. I don’t even want knee cleavage,” Drew joked.

“Quote me on it, I don’t like knee cleavage. I don’t like breast cleavage. I don’t want any cleavage. Like to me, forearm and collarbone are so sexy, and back. Four inches of ankle goes a long way,” she added.


Ali   March 2, 2016 Articles, Family

Drew Barrymore loves her little girls more than anything, but work is a huge part of her world, too.

“They are the greatest things in the world​,” Barrymore, 41, told PEOPLE at the Pokémon Afternoon Soiree Saturday in Los Angeles.

“They’re super excited. I go to a business conference, they’re like, ‘Oh wow, Mom’s at work.’ This is much more exciting.​”

The actress and founder of Flower Beauty cosmetics, who shares two daughters — Olive, 3, and Frankie, 22 months — ​with husband Will Kopelman, explains that even though motherhood has always been her main priority, getting back to work is on her mind.

​”I really challenge myself by putting work second​,” Barrymore says. “​​I’m not the mom who is working all the time and then worried about the time I spend with my kids. I’m actually at the point where I’m spending so much time with my kids, I’m worried about my work life.”

She adds, “That feels like at least a better guilt.”​

(Source)